Rodney H. Buchser, President and Founder of FMS Direct, wrote the book considered by many to be the definitive book on direct response advertising.
“Call Now, 1-800…Highway to the Electronic Goldmine…How To Profit From Direct Response Television Advertising” is a complete guide that takes readers step-by-step through the multi-billion dollar world of Direct Response. The book features over 250 pages of informative, profit-making ideas and strategies on how to maximize the success of direct response campaigns.
On this site, we’re pleased to provide you direct links to select chapters from the book:
“Call Now, 1-800…Highway to the Electronic Goldmine”
SECTION I THE BRAVE NEW WORLD OF MARKETING
IntroductionSECTION II CREATE A WINNING MARKETING PLAN
The InfomercialSECTION V CUSTOMER RELATIONSHIPS Glossary of Terms and Bibliography
|Copyright FMS Direct All Rights Reserved|