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Rodney H. Buchser, President and Founder of FMS Direct, wrote the book considered by many to be the definitive book on direct response advertising.
“Call Now, 1-800…Highway to the Electronic Goldmine…How To Profit From Direct Response Television Advertising” is a complete guide that takes readers step-by-step through the multi-billion dollar world of Direct Response. The book features over 250 pages of informative, profit-making ideas and strategies on how to maximize the success of direct response campaigns.
On this site, we’re pleased to provide you direct links to select chapters from the book:
“Call Now, 1-800…Highway to the Electronic Goldmine”
SECTION I THE BRAVE NEW WORLD OF MARKETING
IntroductionSECTION II CREATE A WINNING MARKETING PLAN
Discovering the Electronic Goldmine
The Marketing Formula
Direct Marketing
Internet Marketing
Direct Response Television (DRTV)
The Marketing PlanSECTION III ELECTRONIC SELLING
Product & Marketing Analysis (Call FMS For Info)
Money, Money, Money
The 21 Basics of SellingSECTION IV THE INFOMERCIAL
Persuasive & Compelling Copy
The Decision Trigger: FREE
The InfomercialSECTION V CUSTOMER RELATIONSHIPS
Key Selling Messages
Infomercial Program Checklist
Creating an Infomercial
The “Nodding Effect”
The 15 Most Common Mistakes
Research, Statistics and Lies
After Market Sales and StrategiesGlossary of Terms and Bibliography
Integrated Marketing
Integrity Marketing
Relationship Selling