Integrated Marketing

Growing, profitable businesses don’t just happen. They are the result of combining an outstanding product or service with a well-conceived, well-executed marketing plan.

Successful Direct Response Marketing depends on this single, primary principle:

Maximizing profits while minimizing risk.

To do this, FMS provides its clients with the powerful advantage of integrated marketing campaigns – allowing companies to market products and services via multiple marketing channels, each with their own revenue stream. The Integrated Marketing approach might best be visualized as a wheel, with your product and service as the hub, and multiple marketing strategies as the spokes. Why not take advantage of every potential source of revenue for your company!

Here’s What FMS Direct Can Do For You . . .

  • Identify your primary target market audience and define the Unique Selling Proposition (USP) for your product or service. Once there is a complete understanding of the product, FMS develops a compelling message and irresistible offer to present to your target audience.
  • Write a comprehensive, Integrated Marketing and Media Plan detailing all marketing strategies to reduce risk and maximize return on investment.
  • Develop an in-depth business plan, complete with financial projections and cash flow analysis.
  • Provide turn-key production services, from concept to completion, for television short form commercials and long-form infomercials, radio commercials, Direct Video DVDs, and Internet Marketing (including Flash, Streaming Video, and rich-media email). Campaigns may also include display advertising, direct mail, catalog marketing, and public relations.
  • Identify the most cost-effective media buying opportunities -- constantly testing, measuring, and adjusting each of your campaigns, with post-airing support and program “re-edits” as necessary.
  • FMS Direct can target market your quality product from the “Electronic Goldmine” all the way to the retail marketplace – straight into the hands of product distributors and buyers for major retail chains. With an FMS Direct Integrated Marketing Campaign, you generate immediate sales and create national brand name awareness, which ultimately drives retail sales demand (“As Seen On TV”). Isn’t that what you really want?
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