Growing, profitable businesses don’t just happen. They are the
result of combining an outstanding product or service with a well-conceived,
well-executed marketing plan.
Successful Direct Response Marketing depends on this single, primary
Maximizing profits while minimizing risk.
To do this, FMS provides its clients with the powerful advantage of integrated
marketing campaigns – allowing companies to market products and
services via multiple marketing channels, each with their own revenue
stream. The Integrated Marketing approach might best be visualized as
a wheel, with your product and service as the hub, and multiple marketing
strategies as the spokes. Why not take advantage of every potential source
of revenue for your company!
Here’s What FMS Direct Can Do For You . . .
- Identify your primary target market audience and define the Unique
Selling Proposition (USP) for your product or service. Once there is
a complete understanding of the product, FMS develops a compelling message
and irresistible offer to present to your target audience.
- Write a comprehensive, Integrated Marketing and Media Plan detailing
all marketing strategies to reduce risk and maximize return on investment.
- Develop an in-depth business plan, complete with financial projections
and cash flow analysis.
- Provide turn-key production services, from concept to completion,
for television short form commercials and long-form infomercials, radio
commercials, Direct Video DVDs, and Internet Marketing (including Flash,
Streaming Video, and rich-media email). Campaigns may also include display
advertising, direct mail, catalog marketing, and public relations.
- Identify the most cost-effective media buying opportunities -- constantly
testing, measuring, and adjusting each of your campaigns, with post-airing
support and program “re-edits” as necessary.
- FMS Direct can target market your quality product from the “Electronic
Goldmine” all the way to the retail marketplace – straight
into the hands of product distributors and buyers for major retail chains.
With an FMS Direct Integrated Marketing Campaign, you generate immediate
sales and create national brand name awareness, which ultimately drives
retail sales demand (“As Seen On TV”). Isn’t that
what you really want?