“Businesses do not plan to fail, they fail to plan.”
- Anonymous

In order to adequately determine the potential success of a product or service to be sold via Electronic Direct Marketing, the following Product and Marketing Analysis (PMA) is provided.  This system will help you identify your product’s market readiness and its marketability in various media outlets. 

I created this sophisticated analysis system which gives amazing insight into the strengths and weaknesses of a product marketed specifically via Direct Response television.  Some of the categories need additional analysis, as some are significantly more important than others and should be “weighted” accordingly. 

It is highly recommended that you have an experienced professional direct marketing organization help you with your evaluation. 

Contact FMS Direct at (818-708-7814 to discuss a comprehensive Product and Marketing Analysis for your product or service. 

“Call Now 1-800 -  How to Profit from Direct Response Television Advertising”  Copyright 2006  Rodney H. Buchser

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