About FMS Direct

FMS Direct was founded in 1983 by Rodney H. Buchser.  Prior to establishing FMS Direct. Mr. Buchser was widely regarded as a pioneer in developing innovative marketing and sales strategies for leading companies in the financial services sector.  After founding the Financial News Network (later CNBC) and establishing it as a major marketing vehicle for its sponsors, Mr. Buchser launched FMS Direct. 

Since that time, FMS Direct has earned its reputation as one of the world's most successful direct response marketing companies – producing more than 2000 short form commercials, 250 infomercials, and a wide variety of successful DVD sales presentations for its clients.  FMS Direct has generated literally billions of dollars in sales for companies and products from virtually every category – including financial services, personal success, fitness and beauty, health, household products, and many others. 

FMS Direct's client list reads like a "Who's Who" list: Charles Schwab and Co., Monex Precious Metals, Experian, Dow Jones & Co., Guthy-Renker Corporation, Holiday Spas, Investor's Daily, Pac-Tel Cellular, SyberVision, American Express, Edgar Morris, Inc., Medicus Formulas, Inc. (BioSlim), and Kemper Financial Services, are only a few of the companies that have benefited from FMS Direct's unique integrated marketing approach.

In 2003, Walter Burch, a writer/producer and broadcast journalist, became a partner in FMS Direct.  Mr. Burch serves as FMS Direct's Creative Director, collaborating with Rodney Buchser and FMS Direct's team of award-winning writers, directors, cinematographers, and post-production professionals to create high-impact campaigns for our clients. 

FMS Direct is much more than a marketing firm, advertising agency, or production company.  We serve as a true extension of clients own in-house sales and marketing departments – passionate and committed to the entire sales process, from start to finish!  This involves working closely with clients to produce comprehensive marketing plans and cash flow analyses, high-impact commercials and videos from concept to completion, and integrated marketing campaigns that allow clients to maximize profits and minimize risk.   Integrated marketing takes full advantage of all marketing vehicles, and every rich vein of the electronic goldmine – including short-form television and radio commercials, infomercials, Direct DVD videos, the Internet, Flash, Streaming Video, and much more.  After all, nothing happens until somebody sells something!

Rodney H. Buchser Walter Burch
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